Fix your product
before it costs you more

I help SaaS companies turn messy, underperforming products into structured, scalable systems — without hiring full-time.

15+ years delivering SaaS products across finance, education, and B2B — with proven outcomes including £1m+ cost savings and 40k+ users.

Book a call

When things start slipping

Most teams don’t realise there’s a product problem until it starts affecting delivery, cost, or growth.

  • The roadmap exists, but nothing meaningful is shipping
  • The team is busy, but progress feels slow or unclear
  • Product decisions are reactive, not structured
  • You’ve outgrown your current setup
  • You need senior product leadership, but not full-time

Proven outcomes

  • Reduced operational costs by £1m/year through digital transformation
  • Delivered 900%+ ROI for SaaS clients
  • Built and scaled a SaaS platform to 43,000+ users across 145+ countries
  • Reduced admin and service time by up to 90%

This isn’t theory — it’s what I’ve delivered.

How I fix and scale products

Product Reset & Structure

I assess where things are breaking down and bring clarity fast.

  • Audit product, roadmap, and delivery process
  • Identify inefficiencies, risks, and missed opportunities
  • Create clear structure, priorities, and direction

Delivery & Execution

I don’t just advise — I get things moving.

  • Own roadmap and backlog
  • Align developers, stakeholders, and business goals
  • Ship meaningful improvements quickly

Scale & Optimisation

Once things are working, I help them scale properly.

  • Introduce data-led decision making
  • Improve workflows and automation
  • Reduce cost, time, and operational friction

How I work

I typically work with a small number of companies at a time, either:

Fix and stabilise your product
(4–12 weeks)

To stabilise, structure, and get delivery back on track

Product leadership
(ongoing)

1 - 3 days per week embedded into your team as a senior product lead

The goal is always the same: Make your product deliver what it should.

About

I’ve spent the last 15+ years building and improving digital products across SaaS, finance, and public sector environments.

I started as a developer, which means I understand how things actually get built — not just how they should work on paper.

Over time, I moved into product leadership, owning the full lifecycle from discovery through to live service and continuous improvement.

Alongside this, I’ve built and scaled my own SaaS products, giving me a commercial perspective most product managers don’t have.

Most product managers advise. I take ownership and deliver.

Book a call

If your product isn’t delivering what it should, it’s already costing you. Let’s talk.